I rarely comment on matters relating to design due to its subjectivity and sensitive nature of the stakeholders and the fact almost everyone is an expert these days. Even I used to be very touchy about this type stuff until I stopped thinking like a designer and instead, started thinking like a user. In doing so, I finally came to the realization that when Design works, we all win!
Thursday 8 February 2018
Tuesday 20 June 2017
We Are Anti-Establishment (Pt 2)
(Contd From Part 1)
Again, moving on and in the year 2011 upon pitching up in another company, I was immediately given the task of conceptualizing a national campaign for Unilever. I relished the task greatly this time and went to work as a one-man Swiss army knife.
Labels:
Advertising,
Ambient Advertising,
Art Direction,
Brand Equity,
Branding,
Brands,
Communication,
Copywriting,
Creative,
Design,
Digital,
Identity,
Illustration,
Marketing,
Opinion,
Print,
Value Proposition
Saturday 8 October 2016
We Are Anti-Establishment (Pt 1)
I seem to have a thing for nationalistic
campaigns. My work experience is littered with several such projects that are
heavily charged with emotion while trying to awaken a sense of civic responsibility and service to the
Fatherland. Call me sentimental and over-dramatic and you won’t be far off.
Labels:
Advertising,
Ambient Advertising,
Art Direction,
Brand Equity,
Branding,
Brands,
Communication,
Copywriting,
Creative,
Design,
Digital,
Identity,
Illustration,
Marketing,
Opinion,
Print,
Value Proposition
Sunday 1 May 2016
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