We Are Anti-Establishment (Pt 1)

I seem to have a thing for nationalistic campaigns. My work experience is littered with several such projects that are heavily charged with emotion while trying to awaken a sense of  civic responsibility and service to the Fatherland. Call me sentimental and over-dramatic and you won’t be far off. 

The Good, The Bad, and The Ugly of Bournvita Relaunch

The following piece represents an introspection that attempts to highlight the constant interruption in a brand’s life cycle in Nigeria, which quite frankly has become a common occurrence.