I rarely comment on matters relating to design due to its subjectivity and sensitive nature of the stakeholders and the fact almost everyone is an expert these days. Even I used to be very touchy about this type stuff until I stopped thinking like a designer and instead, started thinking like a user. In doing so, I finally came to the realization that when Design works, we all win!
Tuesday, 20 June 2017
(Contd From Part 1)
Again, moving on and in the year 2011 upon pitching up in another company, I was immediately given the task of conceptualizing a national campaign for Unilever. I relished the task greatly this time and went to work as a one-man Swiss army knife.
Saturday, 8 October 2016
I seem to have a thing for nationalistic campaigns. My work experience is littered with several such projects that are heavily charged with emotion while trying to awaken a sense of civic responsibility and service to the Fatherland. Call me sentimental and over-dramatic and you won’t be far off.