Thursday, 8 February 2018

When Design Fails User Experience

I rarely comment on matters relating to design due to its subjectivity and sensitive nature of the stakeholders and the fact almost everyone is an expert these days. Even I used to be very touchy about this type stuff until I stopped thinking like a designer and instead, started thinking like a user. In doing so, I finally came to the realization that when Design works, we all win!

Tuesday, 20 June 2017

We Are Anti-Establishment (Pt 2)

(Contd From Part 1)

Again, moving on and in the year 2011 upon pitching up in another company, I was immediately given the task of conceptualizing a national campaign for Unilever. I relished the task greatly this time and went to work as a one-man Swiss army knife.

Saturday, 8 October 2016

We Are Anti-Establishment (Pt 1)

I seem to have a thing for nationalistic campaigns. My work experience is littered with several such projects that are heavily charged with emotion while trying to awaken a sense of  civic responsibility and service to the Fatherland. Call me sentimental and over-dramatic and you won’t be far off. 

Sunday, 1 May 2016

The Good, The Bad, and The Ugly of Bournvita Relaunch

The following piece represents an introspection that attempts to highlight the constant interruption in a brand’s life cycle in Nigeria, which quite frankly has become a common occurrence.